Wellness Revolution

The Wellness Revolution REUNION highlights women-led, Black-owned businesses across the nation that are redefining health and wellness services in response to historic inequities in the American healthcare system. These founders are bringing a revolution of wellness that is grounded in ancestral practices, responsive to cultural needs, and disruptive of traditional systems that have poorly served Black, Latinx, and Indigenous communities.

36 people following Wellness Revolution

Businesses in Wellness Revolution

Ivelyse Andino

Radical Health

Health Equity through Community and Tech

Dr. Glynita Bell

Heart 2 Heart Wellness Center

Holistic Focused Mental Wellness

Ebony Campbell

Nubian Newborns

Baby Products Building Confidence Through Culture

Virginia Cumberbatch & Meagan Harding

Rosa Rebellion

Creative Activism Platform, By and For Women of Color

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Radical Health

Ivelyse Andino

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Heart 2 Heart Wellness Center

Dr. Glynita Bell

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Glynita needs your help to take Heart 2 Heart to the next growth level. Explore the challenge below by clicking the icons and interacting with the content. Provide any feedback in the comment box and please rate the experience.

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Nubian Newborns

Ebony Campbell

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Rosa Rebellion

Virginia Cumberbatch & Meagan Harding

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Origin Story

Radical Health

Ivelyse Andino is an Afro-Latina health equity innovator born and raised in The Bronx. She is the founder and CEO of Radical Health and a Commissioner on the New York City Commission on Gender Equity. Ivelyse enjoyed a fledgling career in health tech, pioneering some of its first digital health solutions, including bringing the first mobile app prescribing platform to market and working with global clients such as National Health Service (NHS London) and Kaiser Permanente. While she routinely trained oncologists on new drugs, she found herself unprepared when her mother was diagnosed with cancer. This forced her to directly and intimately confront the systemic healthcare disparities she knew that existed. In founding Radical Health — the first Latina-owned and operated Benefit Corp in NYC — she has sought to combine her expertise in healthcare and her passion as a community organizer. Coming from an historically marginalized community herself, it was important for Ivelyse to initially build Radical Health by bringing together her neighbors around her kitchen table and hearing first-hand from voices — including the undocumented, women of color, elderly, young people, and LGBTQ — who are otherwise (figuratively and) literally never given a seat at the table to have a say in their own healthcare destiny. Through Radical Health, Ivelyse is committed to the task of transforming healthcare by facilitating health literacy and self-advocacy, as well as forging a relationship between meaningful face-to-face conversations with cutting-edge technology.

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Business Basics

Founders

Ivelyse Andino

Founding Date:

2015

Geo

Bronx

Identity

Black / African American Hispanic / Latino / Latinx Woman-Identified Multiracial

Solution

Service

Impact Area

Advocacy Health & Food

Advising Needs

Business Models and Financials Growth, Scaling, and Investments Human Resources Marketing and Communications Product / Service Design

Problem:

Healthcare is complicated, no matter who you are. Over 70 million people in the US don’t understand basic health information. Only 44% of Black Americans trust the healthcare system to do what is right for them or their community - 20% less than white Americans. Fifty percent of people with low health literacy ask their doctors 50% fewer questions. Low health fluency costs us, as people with low health fluency pay up to 4x more for their healthcare. We spend $10,688 for low literacy compared to $2,891 for health literate members - and it's costing the system billions.

Solution:

Radical Health is a minority women-owned social enterprise, working at the intersection of community health and tech. We seek to engage, equip, and empower all people to understand and advocate for themselves in health care. We help people engage in online circle conversations and develop relationships that lead to transformative health care. We equip people with access to health information through our chat app. We empower people to build community around health and know how to navigate the healthcare system on their own terms.

Market:

Traction:

Origin Story

Heart 2 Heart Wellness Center

I began noticing a difference in my peer's temperaments and abilities to handle their emotions in middle school. As a result, I became a peer meditator to learn more about those differences as well as techniques to improve emotion management. I loved the process of learning mediation skills and working with my peers. I decided I wanted to be a therapist with a private practice at the age of 12. I went on to complete my education requirements and worked in community mental health and in other therapist's private practices. The day that inspired the search for Heart 2 Heart's location, I was getting my teenage client from the waiting room and she looked really sad. I prepared myself for a tough session but to my surprise when she got into my office, she was smiling and talkative. I inquired about her waiting room mood and her current mood. The teenager said that the waiting room was dark, cold, and sad. No one made eye contact or talked to each other because they were embarrassed to be "messed up" in front of others. I decided that would change. I created an interactive space, with aromatherapy, spa music playing, tea and coffee, and open chatter. None of us are messed up, and the fact that we value our mental health should be celebrated as a luxury self-care experience. So Heart 2 Heart was born.

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Business Basics

Founders

Dr. Glynita Bell

Founding Date:

2012

Geo

Louisville

Identity

Black / African American Woman-Identified

Solution

Service

Impact Area

Health & Food

Advising Needs

Business Models and Financials Growth, Scaling, and Investments Marketing and Communications

Problem:

In our society, the stigma surrounding utilizing mental health services and prioritizing self-care hinders us from accessing services or creates shame if services are obtained. This drives people to wait until they are in crisis to access services and creates higher rates of self-harm behaviors and clinically-significant diagnoses.

Solution:

Heart 2 Heart removes stigma through its unique approach to mental health. As a holistic wellness center, it is rooted in the integrated and complementary treatment of the whole person with a combination of services including yoga, meditation, therapy, and medical support provided by a nurse practitioner. A holistic approach supports not only a client’s mental health but also considers the physical, emotional, and spiritual aspects of wellness.

Market:

Our customers are everyone. We serve ages 5+ across the life span with all races and gender expressions accessing services from Heart 2 Heart. Demographic research shows our mass appeal is to women ages 24-35, but recently our age range has shifted to older clients.

Traction:

We have demonstrated metrics of success by the increase in client base and organic community recognition through news articles, speaking engagements, TV segments, and a top "20 under 40" for southern Indiana business magazine. We have hit our short-term revenue targets, which allowed for reinvesting into the business.

Origin Story

Nubian Newborns

I wanted to go to the store and easily find healthy and natural baby products that also reflected my culture and newborn son. Disappointed in the almost nonexistent selections in stores and online, I decided to create what I wished existed. So I made sure all of my products are toxin- and paraben-free and made from natural and organic ingredients. The clothes I create are soft, organic cotton, and they include a range of characters that reflect various features, shades, hair types, and more. They also include messaging that affirms life and inspires.

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Business Basics

Founders

Ebony Campbell

Founding Date:

2021

Geo

Louisville

Identity

Black / African American Woman-Identified

Solution

Product

Impact Area

Race & Equity Health & Food

Advising Needs

Business Models and Financials Growth, Scaling, and Investments Marketing and Communications

Problem:

With a huge lack of diversity in the baby product industry, we are on a mission to make sure that families of color around the world have access to inclusive, representative products. A lot of toxins, parabens, and alcohol are currently found in baby products which strip the moisture out of ethnic hair and can be harmful in the long run. We are providing a healthier alternative.

Solution:

I provide easily accessible representation via our products. Our products reinforce to children of color how important, smart, talented, creative, and beautiful they are. They are also high in quality and provide a healthier alternative that caters to a untapped market of baby hair and skin products formulated specifically for ethnic hair and skin. There is an entire aisle in most stores that is dedicated to adult and kid ethnic hair. Yet, in the baby industry it is falsely assumed that one-size-fits-all when it come to skin and hair. Some of the ingredients in kid products can’t be used for babies and toddlers. Thus, we we have created products that are 100% natural and benefits 3a-4c infant hair.

Market:

We have chosen first-time parents between the ages of 25-44 (median age of 44). and their families and friends, as the two most attractive segments to target. These segments are the most desirable because they usually have high levels of disposable income, and they tend to spend it heavily on their first child. Many expecting parents like to reward or pamper themselves with nice gifts when they are pregnant. The parents are used to having fashionable clothes and accessories, and it is totally consistent with their purchasing patterns that this would remain unchanged once they get pregnant. We are also targeting retailers and daycare and educational centers.

Traction:

In the last 30 days, we have a post reach of 23K, engagement of 1.5K, and 770 clicks to our website. Our store is currently in the top 14% of traffic of stores that launched the same week. We launched on Mother’s Day 2021, and to date we have made a little over $5,000 in sales. All of our inventory has been paid in full, so it is all profit. We have been featured on WLKY and WDRB as well as on radio WLOU.

Origin Story

Rosa Rebellion

Inspired by our own lived experience as a civil rights attorney and a social justice advocate in higher education, we often reflected on the complexities of having to navigate spaces and systems not built for us as Black women and then be tasked with dismantling the oppressive practices, paradigms, and policies that upheld those institutions. As such, we boldly envisioned a platform that allowed us to create equitable futures for BIPOC bodies through innovation, creative storytelling, and disruptive practices. Rosa Rebellion is a space anchored in celebration through this disruption. In midst of this work as creative activists, advocates, and agitators, we also recognized the need for BIPOC leaders and WOC specifically to take stock of their mental health and get equipped to combat the physical, mental, and spiritual exhaustion of racial trauma. Through spaces that served to acknowledge those on the front-lines of community change, we wanted to offer rest, reprieve and restoration. This is the mission of Rosa Rebellion's REBEL + REST project.

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Business Basics

Founders

Virginia Cumberbatch & Meagan Harding

Founding Date:

2017

Geo

Austin

Identity

Black / African American Woman-Identified

Solution

Creative Service

Impact Area

Advocacy Health & Food

Advising Needs

Business Models and Financials Growth, Scaling, and Investments Marketing and Communications Operations and Administration

Problem:

When we think about the incredible resilience and sheer unflinching will of Black, Indigenous, Latinx, and Asian people throughout the Americas, we are invigorated but also saddened, because such responses are necessary. That necessity has caused us to de-prioritize and sometimes ignore self-care and mental health. It’s often hard to focus on rest and process the daily trauma of institutional racism we experience in all facets of our lives. In particular, as the country and world at-large grapple with the new urgency and energy surrounding the #BlackLivesMatter movement, Rosa Rebellion recognizes the burden of traversing historic and contemporary oppression and marginalization. These fights often come with very little appreciation and almost no reprieve. Oppression is relentless and so are OUR advocates, community ambassadors and activists. But, we all need rest.

Solution:

REBEL + REST is a thoughtfully curated retreat space that encourages activists, educators, and community advocates of color from across the Americas to rest, rejuvenate, and restore. This dynamic experience provides intentional space to exhale and commune with like-minded people as they explore healing practices that respond to the ongoing trauma of Black, Latinx, Asian and Indigenous bodies, the political pain surrounding people of color, and the grind of systemic racism. REBEL+REST extends support and empowerment to those navigating systems of oppression and using their voices and platforms to dismantle systemic racism. Participants are invited to take part in active exercises that help them both individually and communally learn to rest and protect their peace, in the midst of our national collective resistance.

Market:

REBEL + REST aims to support BIPOC community advocates, activists, and creatives working on the front lines of racial equity, community healing, and social justice. Our key audience are folks who may be serving at a grassroots level and/or disrupting from within corporate spaces. While the retreat in its original state offers an all-paid experience for community leaders who typically do not have the resources or time to create space for rest and reflection or seek wellness practitioners, we also partner with nonprofits and companies to offer a customized REBEL + REST experience for their internal BIPOC team members. We aim to help heal the impact of microaggressions, racism, and isolation experienced by people of color.

Traction:

REBEL + REST was launched at SXSW in 2019 where we hosted more than 150 folks throughout the full day of the activation. With plans to launch the program in its full vision in 2020, we pivoted (due to Covid-19) with the help and partnership of lululemon, bringing to life 2 virtual retreat spaces. This $65,000 partnership allowed us to host 2 retreats for over 125 activists and community leaders in more than 22 states, 36 cities, and 3 countries (US, Canada, and China). The two day retreats were fueled by the voices of world-renowned yoga instructors from Black Girl in Om, meditation coaches like Manoj Dias, the voices of activists like Rachel Ricketts and Dr. Peniel Joseph, art therapists, plant therapists, musicians and more. Likewise, each attendee was offered the chance to meet one-on-one with a mental health therapist of color for a FREE session. The response and feedback we received from attendees, practitioners, and lululemon was overwhelming and excites us for what is possible when we are able to safely gather in person.

Funding & Impact

How we'll use it

Staffing (50%)

Marketing (25%)

Operations (25%)

Radical Health will use the funds to support the following: 50% new key hires for product and operations to support our growth; 25% marketing and research as we develop our go-to market for D2C launch; 25% operations & hiring infrastructure and SOPs.

Funding & Impact

How we'll use it

Marketing (50%)

Staffing (25%)

Operations (25%)

I would use the funds collected in the campaign to further our mission of reducing stigma surrounding mental wellness as well as increasing accessibility to mental health services. I would budget 50% on marketing, 25% on new hires, and 25% on operational expenses.

Funding & Impact

How we'll use it

Packaging (25%)

Marketing (20%)

Web Design (30%)

Inventory (25%)

Our grant will be used towards purchasing branded boxes and poly-mailers in order to create a cohesive customer experience. We will also invest in new product photos, website redesign, and inventory expansion.

Funding & Impact

How we'll use it

Marketing Staff (100%)

The generous funds of this REUNION program will support us sustaining our part-time marketing and communications coordinator, who has been invaluable to the capacity building of our team and brand.